How to Choose a Designer for Your New Distillery

Deciding on the right designer for your emerging distillery is indeed a daunting task. The sheer magnitude of choices available can make the decision-making process overwhelming. Should you opt for a designer focused on branding or someone who has experience in the food and beverage industry? The answer lies in finding someone who aligns with your brand's values and vision while also showcasing expertise in your field.

The distinctive charm of your distillery lies in its unique aesthetics, personality, and how these elements blend to create an unparalleled experience. A significant factor in achieving this uniqueness is collaborating with a designer who not only comprehends your vision but can also transform it into a tangible reality. When you find someone you connect with, whose portfolio resonates with your goals, you are on the right path. To guide you in this important journey, here are some tips and considerations for choosing the perfect designer for your new distillery.

Define your brand vision

It's crucial to have a clear vision for your brand before you even embark on the designer search. Delve deep into the essence of your distillery. What are your core values? What kind of emotions do you want your brand to evoke? What is your brand's story? Understanding these elements will aid you in pinpointing designers who share your vision and have the skills to translate it into compelling visual narratives.

Evaluate their portfolio meticulously

Once you've found a handful of potential designers who align with your vision, it's time to scrutinize their portfolios. Look beyond the aesthetics and delve into the narratives of their previous projects. Do they reflect the kind of vision you have for your distillery? Can they create a coherent brand identity across different mediums, from logos to labels to packaging? A strong portfolio not only showcases a designer's talent but also their ability to understand, interpret, and visually express a brand's core values and personality.

Seek out industry recommendations 

A valuable step in the selection process is leveraging your network. Consult with industry insiders or fellow distillers for recommendations. Personal experiences can offer you a unique perspective on who excels in the field and who might not be the right fit for your needs.

Choosing a designer for your new distillery might seem intimidating, but remember, it's a significant step towards shaping your brand's identity and future success. It warrants due diligence, patience, and an understanding of your brand's personality and vision. With these considerations, the process will be less overwhelming and more focused.

This is where we at Square Thunder come in. Our specialty is in branding and design specifically tailored for the craft spirits and brewing industry. Square Thunder is experienced in transforming brand values into unique visual narratives, ensuring your distillery's brand identity is not only captivating but also resonates deeply with your audience. Our strength lies in understanding the craft spirits and brewing landscape, providing an edge in aligning our designs with industry trends and compliance requirements.

We understand that every distillery has a unique story to tell, and we are passionate about helping you tell yours. If you're ready to embark on a branding journey that will set your distillery apart and create lasting impressions, get in touch with Square Thunder today. Let's craft a brand that embodies your vision and elevates your distillery's identity.